Natalie Reyes
Senior Strategist
Where are you based?
Los Angeles, CA
Can you tell us a little about your background and what inspired you to work in politics?
Like many of our clients, I was proudly raised in a union household. My dad, a high school teacher, and my mom, a hospital worker, instilled in me the importance of voting, making your voice heard, and staying involved in the community. And my grandmother, a second-generation Mexican American who witnessed the civil rights movement, always reminded me during every election that people have fought and died for the right to vote.
When I turned 18, I remember being so excited to vote for the first time that I thought to myself, “How else can I make a difference?” Back then, I lived in a red-to-blue congressional district and I was in my first year of college, so I decided what better way than to volunteer by knocking on doors and phone banking for the Democratic candidate.
As a field organizer, I began getting my feet wet in the local political scene and worked my way up to become a field director and campaign manager for several local and state campaigns. At BZD, I continue to utilize my passion for voter turnout by focusing on strategy, messaging, and persuasion through direct mail.
What does a typical day look like for you?
Generally, I begin my morning by checking emails and messages, reading newsletters, and putting together a list of items I need to prioritize. Some of these items include compiling data and research for competitive districts, analyzing election results, writing press releases, helping clients craft their message, organizing photoshoots, drafting content for unique and creative mail pieces, and so much more. In the midst of this, I spend time on calls with clients and their teams, and I schedule meetings to pitch potential clients and grow our network.
What are some of your hobbies or interests outside of work?
In my free time, I like to go to comedy shows and concerts, and I enjoy a good game of pickleball with friends. I’m also a big fan of true crime and cheesy reality TV.
Can you share a memorable project, unexpected challenge, or proud achievement you've had in your career?
At the 2023 Pollie Awards hosted by the AAPC (American Association of Political Consulting), our firm won an award for a mail piece that I wrote and helped design. As a woman of color, I know what it’s like to undergo the phenomenon known as “imposter syndrome,” although I’ve worked on dozens of winning campaigns and I have a decade worth of campaign experience. So, to be recognized for my work by colleagues who I deeply respect and to win my first Pollie was a huge honor that filled me with incredible pride.
What advice would you give to someone considering a career in politics? Or, what is the best piece of advice you’ve received?
Volunteer on a campaign or intern for your local legislator! Make as many friends as possible and look for someone who can mentor you. Get to know all the different aspects of running for office and all the roles that support a successful campaign, whether it's organizing, fundraising, media, or mail. And think of yourself as a sponge — be ready to learn and absorb as much information as possible.
What movie never fails to make you cry?
I try not to watch movies that make me cry. That being said, I grew up with three brothers and I recently watched The Iron Claw without knowing much about the story beforehand. Ended up profusely sobbing.