Reflecting on 2022, it was a year of historic challenges for Americans with a partisan Supreme Court rolling back reproductive freedoms and big corporations raising prices to pad their profit margins.
And Democratic candidates faced the challenges of that political environment along with unprecedented opposition spending.
From helping Vermont become the first state in the nation to enshrine reproductive rights in its constitution and helping flip the Michigan and Pennsylvania Houses, to protecting all of our incumbent members of Congress and helping Karen Bass become the first woman mayor of Los Angeles, the BZD team was proud to help candidates from coast to coast overcome challenges and win historic races.
In over 20 states, our creative made a difference between winning and losing. Some of our favorite game-changing pieces from 2022 are below.
BREAKING THROUGH FOR MEMORABLE IMPACT
People are getting a lot of messages in a lot of places. So, we developed creative and messaging to cut through the noise, get attention, and make a memorable impact.
USING HUMOR TO GET ATTENTION AND DRIVE MESSAGING - BOTH POSITIVE AND NEGATIVE
To stand out even more, we used humor when appropriate to deliver both positive and negative messages. In several cases, our creative was shared by voters on social media, propagating the message.
GRAPHIC AND EMOTIVE STORYTELLING FOR POSITIVES
We have always been proud of our storytelling for positive mail and we used creative concepts to elicit emotion and make strong positive impressions.
DRAWING CLEAR CONTRASTS ON PRIORITIES
Elections are about choices. When that is a binary choice, it is critical to show a clear contrast to help the voters visualize the choice.
